By Emily Patrick of the Asheville Citizen-Times, firstname.lastname@example.org
WOODFIN – Sometimes a sign is just a sign. A few months ago, elegant cream and black logos went up at the sprawling former mill complex at 2000 Riverside Drive, proclaiming a name change from Riverside Business Park to the Mill at Riverside.
As real estate prices rise in Asheville, sleek new branding has come to represent rents that are out of reach for many. But maybe not this time. This sign is just a sign, said Nathan Brown, who owns the building with his family.
The mission of the 12.5-acre property with its approximately 350,000 square feet of buildings remains as ever, Brown said: to provide reasonable rents for local businesses. This strategy, although maybe not the most lucrative, has fostered a stunning variety and number of well-known Asheville businesses, including iPlay baby products, Watershed Drybags, Oowee Products (leather koozies), Pyranha Kayaks, the Biltmore Co.’s retail arm and about 50 others.
“It’s kind of this facility that’s been providing reasonably priced space for local businesses and entrepreneurs for decades now,” Brown said. “We were just trying to breathe some new life into it and just do a little rebranding.”
Upgrades include a coffee shop that will open in spring, wayfinding signage for the labyrinthine hallways, staircases and parking lots, and outdoor community spaces where warehouse workers and entrepreneurs can get some fresh air and take in the French Broad River, which runs along the length of the property.
Scientific Name: Alternanthera philoxeroides A native of South America, alligatorweed was inadvertently introduced to Southeastern U.S. in the late 1800s. Its white flowers are clover-like and bloom a summer. Most commonly found floating in mats along the water’s edge, alligatorweed also grows immersed and even terrestrially. Its opposing leaves are lance shaped, 1-2 inches long, […]
Do you know where the water that flows into a storm drain goes? This water does not go to a treatment plant but flows directly into our streams, lakes, and rivers. Many people poor oil, paint, yard waste, and other pollutants into the storm drain because they think the water will be treated before […]
RiverLink and MountainTrue have developed informational kiosks for each river access point along the French Broad River Paddle Trail with a grant from the North Carolina Recreational Trails Program. Each kiosk focuses on historical and natural features of the river, as well as paddle trail information including maps and boater resources. These kiosks aid users and […]