The French Broad River and its tributaries are important natural resources in our region, providing critical wildlife habitat, recreational tourism opportunities, and a source of drinking water for millions of people. Needless to say, we must conserve these precious resources. RiverLink’s Watershed Resources Program works to improve water quality and quantity within the French Broad River Watershed in Western North Carolina. The program utilizes a multi-faceted approach including “on the ground” projects and education initiatives that empower citizens to help improve regional water quality. Projects include stream enhancement/restoration, watershed planning, and the installation of stormwater control measures. WaterRICH is an education initiative that informs residents how to conserve water and manage stormwater runoff at home.