Social Media Toolkit
Ready to spread the word about river health and reducing rain runoff? We’ve put together a social media toolkit. Here are this month’s resources for posting on social media about what we can all do to protect our rivers.
Hashtags:
#ReduceRainRunoff #StormwaterWednesday
Handles to tag:
@river.link
August – Green Infrastructure
Suggested Copy:
Message 1: 🌿 Go Green for Clean Water! As our planet warms, it’s crucial to tackle climate change impacts on water quality in the French Broad River. Traditional infrastructure pollutes and erodes waterways. Green infrastructure—like rain gardens and permeable pavements—filters pollutants and replenishes groundwater. To learn more about @river.link’s #ReduceRainRunoff campaign and what you can do to make a difference, go to riverlink.org and click “Reduce Rain Runoff”. 🌱💧
Message 2: 🌍 Protect Our Water! Every drop counts in preserving our precious groundwater. By allowing rainwater to naturally recharge aquifers, we ensure a steady supply for wells, springs, and streams—even during dry periods. Let’s work together to sustain our water sources! 💧🌱 To learn more about @river.link’s #ReduceRainRunoff campaign and what you can do to make a difference, go to riverlink.org and click “Reduce Rain Runoff”. 🌱💧
July – Climate Change
Suggested Copy:
Message 1: Did you know climate change is increasing floods and pollution in Western NC? Urban areas are particularly affected by runoff. Implementing green solutions like rain gardens can significantly mitigate these issues. Let’s work together to protect our streams! 🌿💧 To learn more about @river.link’s #ReduceRainRunoff campaign and what you can do to make a difference, go to riverlink.org and click “Reduce Rain Runoff”.
Message 2: Water connects us more than any other natural resource. As Wilma Dykeman said in her book “The French Broad”, our lives intersect through streams and waterways, making us responsible for the river’s health. This river drives a $3.8 billion economic engine in WNC. Tackling climate change, development, and stormwater runoff requires diverse solutions. Let’s work together! 🌊🌿 🌧️🌿 To learn more about @river.link’s #ReduceRainRunoff campaign and what you can do to make a difference, go to riverlink.org and click “Reduce Rain Runoff”.”
June – Urban Flooding
Suggested Copy:
Message 1: What is Urban Flooding, and Why Should We Care? 🌧️🏙️ Urban flooding occurs when heavy rain overwhelms stormwater systems, causing flooded streets and buildings. Hard surfaces block water absorption, leading to runoff filled with pollutants. Solutions like rain gardens, rain barrels, and bioswales can help absorb water onsite, reducing flood risks and protecting our waterways. 🌿💧 To learn more about @river.link’s #ReduceRainRunoff campaign and what you can do to make a difference, go to riverlink.org and click “Reduce Rain Runoff”.
Message 2: Over 1,000 storm drains in Central Asheville channel untreated runoff into our waterways, increasing pollution and erosion. Help by using green infrastructure like rain barrels and rain gardens, keeping storm drains clear, and reporting issues. 🌧️🌿 To learn more about @river.link’s #ReduceRainRunoff campaign and what you can do to make a difference, go to riverlink.org and click “Reduce Rain Runoff”.”
May – Stormwater & Sediment
Suggested Copy:
Message 1: Sediment from stormwater runoff threatens NC waterways, harming aquatic life by reducing sunlight and oxygen, disrupting habitats, and carrying pollutants downstream. Let’s protect our streams and rivers! 🌊🐟 To learn more about @river.link’s #ReduceRainRunoff campaign and what you can do to make a difference, go to riverlink.org and click “Reduce Rain Runoff”.
Message 2: Did you know? High water turbidity from stormwater runoff and sediment can harm aquatic life by reducing oxygen levels and blocking sunlight. Let’s keep our waterways clear for a healthier ecosystem! 💧🐟 To learn more about @river.link’s #ReduceRainRunoff campaign and what you can do to make a difference, go to riverlink.org and click “Reduce Rain Runoff”.”
April – Resident’s Guide to Stormwater
Suggested Copy:
Message 1: Clean water is crucial for our environment and economy, but stormwater runoff threatens the French Broad River’s quality. Let’s take action with green solutions like investigating roof runoff and redirecting rainwater. Together, we can preserve the health of the French Broad! To learn more about @river.link’s #ReduceRainRunoff campaign and what you can do to make a difference, go to riverlink.org and click “Reduce Rain Runoff”.
Message 2: 🐚 Freshwater mussels: nature’s clean water heroes! They filter out impurities, but they need our help. Let’s protect them by managing stormwater better. Together, we can bring back clean water allies! 💧 To learn more about @river.link’s #ReduceRainRunoff campaign and what you can do to make a difference, go to riverlink.org and click “Reduce Rain Runoff”.🏞️
March Toolkit – Water Quality
Suggested Copy:
Message 1: Clean water is crucial for our environment and economy, but stormwater runoff threatens the French Broad River’s quality. Let’s take action with green solutions like investigating roof runoff and redirecting rainwater. Together, we can preserve the health of the French Broad! To learn more about @river.link’s #ReduceRainRunoff campaign and what you can do to make a difference, go to riverlink.org and click “Reduce Rain Runoff”.
Message 2: 🐚 Freshwater mussels: nature’s clean water heroes! They filter out impurities, but they need our help. Let’s protect them by managing stormwater better. Together, we can bring back clean water allies! 💧 To learn more about @river.link’s #ReduceRainRunoff campaign and what you can do to make a difference, go to riverlink.org and click “Reduce Rain Runoff”.🏞️
February Toolkit – Urbanization
Suggested Copy:
Message 1: 🌧️💧 Don’t let rainwater run off! Urbanization means more concrete and less natural land, leading to flooding and water quality issues. Buncombe and Henderson counties expect 82,000-118,000 new residents by 2040. Let’s plan for rainwater to soak in, not just rush to drains. Be part of the solution. Learn more about @river.link’s #ReduceRainRunoff campaign and what you can do to make a difference, go to riverlink.org and click “Reduce Rain Runoff”.
Message 2: Combatting urban runoff: Nature’s solutions are closer than you think! From lawns to rain barrels, let’s redirect rainwater to where it can soak in, reducing runoff and nurturing our landscapes. Let’s protect our streams and communities. Learn more about @river.link’s #ReduceRainRunoff campaign and what you can do to make a difference, go to riverlink.org and click “Reduce Rain Runoff”.🏞️
January Toolkit – Stormwater 101
Suggested Copy:
Message 1: Did you know that stormwater runoff is the #1 threat to the health of the French Broad River? Learn more about @river.link’s #ReduceRainRunoff campaign and what you can do to make a difference, go to riverlink.org and click “Reduce Rain Runoff”.
Message 2: 🌧️ What’s stormwater? It’s runoff from rain or melted snow that picks up pollutants as it flows over surfaces. Why does it matter for the French Broad River? Stormwater brings flooding, erosion, and pollution, posing a threat to this vital waterway. Learn more about @river.link’s #ReduceRainRunoff campaign and what you can do to make a difference, go to riverlink.org and click “Reduce Rain Runoff”.🏞️
Take Action on Social Media
Learn more about stormwater – and ways to take action – from our social media pages.
